Sussex-based More Radio has announced it is set to launch a brand extension this summer. ‘More Radio Retro’ will start broadcasting across Sussex in June on the County’s DAB multiplex.
The station will be reliving the much-loved pop music of the 70’s, 80’s & 90’s, with the emphasis firmly on fun, plus former BBC Radio 1 presenter Jenni Costello will be presenting the station’s breakfast show!
Founder and CEO Allan Moulds commented “More Radio has seen some excellent growth over the last few years, and we hope that this new brand extension will broaden our appeal even further”.
Programme Controller Pete McIntosh added, “this has been a really exciting project to work on. As someone who grew up in the 80s and 90s it is has been a lot of fun rediscovering some of the amazing songs I remember listening to when growing up. More Radio Retro will be unashamedly pop – playing a wide selection of upbeat, singalong tunes from artists that defined their generation, as well as shining a light on some rarely-heard forgotten classics”.
BHBPA member More Radio is owned by Total Sense Media Limited who also own Isle of Wight Radio, Sussex Living and The Beacon magazine.