Posted on 16th October 2019
Making a Success of Marketing
Manufacturing businesses in Sussex are on the road to marketing success following the latest event run by METALL, the forum for local manufacturing, engineering and technology companies.
Industrial marketing specialists, Katie and Nik Webb, directors of Worthing-based agency Molokini Marketing, guided members through the common marketing challenges facing businesses in the sector, and how they can tackle them.
“The marketing landscape has changed incredibly over the last 15 years, thanks to the proliferation of digital channels, so there has never been a more important time to focus on the return on investment that marketing brings,” said Katie Webb. “Those businesses that truly understand the motivation of their customers, who embed knowledge and passion throughout their workforce, use data to define the best channels and constantly review conversion rates, are the ones who will reap the rewards.”
Nik Webb highlighted the importance of brand building. “Brand isn’t about a name and a logo; it’s about how businesses communicate their values and vision so that customers feel connected. This is the foundation that drives the marketing effort and creates the conditions for strategic growth.”
Katie and Nik reiterated that during uncertain times, investing in your brand and marketing strategy becomes ever more important in order to stay ahead. They provided examples of best practice in the industry, inspiring attendees that even small changes that utilise the resources they already have, can make a big difference.
Following the presentation there was a great deal of discussion in the room from business owners looking to maximise their marketing potential, whether through using an in-house team, a freelancer or agency.
Tony Summers, Head of Manufacturing at MHA Carpenter Box, commented: “It was apparent from the level of audience participation that attendees had real passion for their business and a desire to communicate that effectively to potential customers, something that helps to underpin successful marketing.”
METALL brings together Sussex coast and Gatwick Diamond manufacturing businesses to help them grow their businesses, network, share best practice, overcome challenges and take advantage of opportunities. It is supported by chartered accountants and tax advisors MHA Carpenter Box, law firm DMH Stallard, and Coast to Capital, the Local Enterprise Partnership.
Photo: Nik and Katie Webb of Molokini pictured at the METALL marketing event at Cisswood House Hotel, Horsham.
To find out more about METALL, visit www.metall.org.uk
"“I can’t speak highly enough of the BHBPA. As a small local business we feel very much part of a community and thoroughly enjoy the annual exhibition and meetings throughout the year. Over the years we have built fantastic working relationships with many BHBPA members and every meeting and event offers us opportunities to work with more. This is networking at its best! ” "
"The BHBPA is a fantastic hub for our business community to get together and catch up, discuss important local issues and connect new and interesting enterprises."
"The BHBPA is the most effective and dynamic business organisation I have ever worked with in over 30 years in Local Government. It has a very active and large membership whose points of view are taken seriously by all government structures. Peter Liddell does an excellent job in providing unique and enjoyable networking opportunities where members interact and discuss points of mutual interest. It provides a forum for businesses to discuss common issues, to share experiences and to play a powerful and meaningful role in the Burgess Hill community. The BHBPA provides important and credible support for all its members and ensures that their best interests are represented where necessary. "
"If Carlsberg did networking they would do it the BHBPA way. Each event is packed with great ideas, thought provoking presentations and fun. As a small business we feel supported and part of the community. We have built friendships and business relationships and there is always plenty of advice on hand to benefit us all so don’t hesitate to join whatever the nature of your business. "