Posted on 16th October 2019
Making a Success of Marketing
Manufacturing businesses in Sussex are on the road to marketing success following the latest event run by METALL, the forum for local manufacturing, engineering and technology companies.
Industrial marketing specialists, Katie and Nik Webb, directors of Worthing-based agency Molokini Marketing, guided members through the common marketing challenges facing businesses in the sector, and how they can tackle them.
“The marketing landscape has changed incredibly over the last 15 years, thanks to the proliferation of digital channels, so there has never been a more important time to focus on the return on investment that marketing brings,” said Katie Webb. “Those businesses that truly understand the motivation of their customers, who embed knowledge and passion throughout their workforce, use data to define the best channels and constantly review conversion rates, are the ones who will reap the rewards.”
Nik Webb highlighted the importance of brand building. “Brand isn’t about a name and a logo; it’s about how businesses communicate their values and vision so that customers feel connected. This is the foundation that drives the marketing effort and creates the conditions for strategic growth.”
Katie and Nik reiterated that during uncertain times, investing in your brand and marketing strategy becomes ever more important in order to stay ahead. They provided examples of best practice in the industry, inspiring attendees that even small changes that utilise the resources they already have, can make a big difference.
Following the presentation there was a great deal of discussion in the room from business owners looking to maximise their marketing potential, whether through using an in-house team, a freelancer or agency.
Tony Summers, Head of Manufacturing at MHA Carpenter Box, commented: “It was apparent from the level of audience participation that attendees had real passion for their business and a desire to communicate that effectively to potential customers, something that helps to underpin successful marketing.”
METALL brings together Sussex coast and Gatwick Diamond manufacturing businesses to help them grow their businesses, network, share best practice, overcome challenges and take advantage of opportunities. It is supported by chartered accountants and tax advisors MHA Carpenter Box, law firm DMH Stallard, and Coast to Capital, the Local Enterprise Partnership.
Photo: Nik and Katie Webb of Molokini pictured at the METALL marketing event at Cisswood House Hotel, Horsham.
To find out more about METALL, visit www.metall.org.uk
"The BHBPA is the most effective and dynamic business organisation I have ever worked with in over 30 years in Local Government. It has a very active and large membership whose points of view are taken seriously by all government structures. Peter Liddell does an excellent job in providing unique and enjoyable networking opportunities where members interact and discuss points of mutual interest. It provides a forum for businesses to discuss common issues, to share experiences and to play a powerful and meaningful role in the Burgess Hill community. The BHBPA provides important and credible support for all its members and ensures that their best interests are represented where necessary. "
"I am delighted to have a long-standing relationship with the BHBPA. Since its foundation the Association has gone from strength to strength and there is no doubt that it has brought huge benefits to its members and the business community as a whole through the partnerships it has formed with the local authorities, Sussex Police and local organisations. It is paramount that Burgess Hill businesses have an effective collective voice."
"As the local hospice for the area, it’s great that we receive so much support from the BHBPA. Last year the members raised an amazing £2150 through activities such as Bake Off and the BHBiz Awards. Each well planned members meeting enables good networking opportunities and speakers that are relevant to the present climate and local issues. We are proud to be members of BHBPA."
"“Sutton Winson have been members of the BHBPA for around 7 years. We have found it a great way to keep in touch with Burgess Hill businesses and to meet with likeminded people. It’s not just another “networking” group, as it tackles the real issues and gets things done”"