Posted on 25th January 2018
Roy returns with More Radio
Roy Stannard writes to explain the transition from Bright FM to More Radio on the BHBPA website.
He has re-joined the Group after a decade to talk to some of the larger companies that have offices across the region about a co-ordinated approach across the area.
The parent company of More Radio, Media Sound Holdings began its life in Burgess Hill two decades ago and its first radio licence (Bright FM) began broadcasting in 2001. The company has grown rapidly (300% in the last 4 years alone) and now covers the whole of Sussex across 4 stations under one brand – and will add a pan-Sussex DAB channel from March.
It therefore makes sense for any business that wants to reach across the Sussex area to use the entry mechanism for this new platform – existing advertisers on FM get access to the reduced rates available to existing customers. Topping up an existing campaign on FM onto digital radio with More can be done at very advantageous rates.
More Radio started life as Bright FM in 2001 based in the Martlets and has grown continuously ever since, amalgamating with Worthing’s Splash in 2008 and later absorbing Eastbourne and Hailsham’s Sovereign FM, Hastings and Bexhill’s Arrow FM – and Isle of Wight Radio along with its magazine Beacon and more recently still the highly successful Sussex Living magazine that became part of the group a couple of years ago.
Whilst More Radio hasn’t changed in terms of ownership which remains local, this will bring exciting new opportunities to communicate with our 110,000+ strong audience across Sussex. With county-wide RAJAR figures due next week, we will be able to update you on this shortly! Add the 30-50,000 readers of the 17k circulation Sussex Living magazine and another 30k audience on our websites and social media this represents a sizeable chunk of the potential local audience.
More Radio hosts four different community awards in the Sussex area and the prestigious Child of Sussex Awards and is a proven expert in organising sponsorship, promotions and joint partnership working – as well as a valuable source of expert opinion and news response/reaction.
Seasonal programming geared to events such The Toy Appeal for less advantaged children at Christmas, Easter promotions, The World Cup 2018, and International Women’s Day are just some of the events that the radio runs alongside. We also enjoy a good competition too – so if you have services and products that you would like to promote please get in touch!
Roy Stannard would like to hear from businesses that have a commercial footprint across Sussex via the contact details below. If your business is local to Mid Sussex then his colleagues Mak Norman and Sarge Hussain are the best people to speak to with invaluable local knowledge to call upon.
Regional Account Manager
Tel. 01444 257725 Option 3
Mob. 07468 862755
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