Posted on 20th February 2017
Lea Graham crosses a new PR frontier… with a little help from its feline friend
Sussex-based agency Lea Graham Associates has marked 30 years in business by significantly expanding its range of services to ‘boldly go beyond PR’.
The new-look agency, which trailed the announcement with a series of social media posts featuring kooky cats by cartoonist James Mellor, launched the services on Valentine’s Day (Feb 14) with a rebranded website, leagraham.com.
“The scope and mechanics of PR have changed significantly over the 30 years that I have been running Lea Graham and our new business model reflects that,” said founder and MD Susan Fleet.
“We’re boldly going beyond PR to include a much deeper and diverse range of professional services for clients, but the golden thread that runs through them all is that you need good communication if you’re to succeed in your objectives.”
The agency, which was established in Burgess Hill in 1987 by Susan and her husband Graham Fleet, will add market sector research, bid and tender management, event management, media training, team building and corporate away days to its core print and digital media work.
The additional services will be delivered by specialist associates working as part of the LGA team.
“The advantage for clients is that they can access advice through one portal that they would previously have had to source from multiple providers. As professional communicators we can co-ordinate and add value to these expert activities and so gain greater impact for the client on all business fronts – whether that’s building PR collateral for a successful tender or helping an organisation manage change through team building and improved staff communication,” said Susan.
The multi-sector agency, which has a sister entertainments service, Lea Graham Entertainments, has also developed a bank of downloadable resources for SMEs. While it has retained its original branding, the agency’s new motif is based on Chloe the office cat, who now features on all its digital channels.
“Chloe keeps us sane,” says Susan. “And more than anything else, she illustrates that we’re ‘people people’. Clients love seeing her in the office and often ask after her. She thinks the new website is the cat’s whiskers.”
VIEW THIS PRESS RELEASE ONLINE AT:
Lea Graham Associates
Telephone: 01444 235475
Mobile: 07885 373394
"I am delighted to have a long-standing relationship with the BHBPA. Since its foundation the Association has gone from strength to strength and there is no doubt that it has brought huge benefits to its members and the business community as a whole through the partnerships it has formed with the local authorities, Sussex Police and local organisations. It is paramount that Burgess Hill businesses have an effective collective voice."
"The BHBPA is an energetic and vocal organisation that connects and empowers and informs the local business community acting as an effective conduit to local authority and other organisations. We are proud to be part of that community and the association."
"“Sutton Winson have been members of the BHBPA for around 7 years. We have found it a great way to keep in touch with Burgess Hill businesses and to meet with likeminded people. It’s not just another “networking” group, as it tackles the real issues and gets things done”"
"Since joining BHBPA we have found it to be a dynamic and vibrant members’ organisation, with excellent, regular and informative meetings.
Peter Liddell does a first class job in ensuring that members’ interests are aired and addressed.