News: “Deceased Mail”

Posted on 2nd February 2017

In 2016, amidst a flurry of celebrity deaths, the mortality rate in the UK increased by 5.4%, its highest rise for nearly 50 years. As a direct result,

“Deceased mail” rates are also on the rise
The number of pieces of direct mail sent to deceased people annually is set to cross the 200 million mark for the first time in 2017.

John Mitchison, head of preference services, compliance & legal at the Direct Marketing Association (DMA), says that marketers should be checking their customer database’s regularly to ensure they are up-to-date.

Direct mail ROI increases as unopened volumes fall
500 million more pieces of direct mail are being opened and read compared with 2013, equating to an additional £1.6bn being added to the channel’s ROI, according to new research.

Now is the best time to have your data analysed, purged and cleansed in order to take advantage of this uptick in ROI in direct mail campaigns.

Nova Direct offers a host of data management services, allowing you flexibility, while increasing opened mail and lowering waste. Nova offers a five stage Data Management course which starts with: Data Cleanse, Data Profiling, and Data Prospecting and ends with: Data Capture and Data Warehousing. You can also pick and choose a bespoke program that works for your business!

Enquire now to make your marketing vehicle more efficient and effective!

Best Regards,

Andy Fry

Managing Director
Nova Direct
E: andy@novadirectmail.co.uk
T: 01444231400

Back to News ›

Testimonials

"The BHBPA is an energetic and vocal organisation that connects and empowers and informs the local business community acting as an effective conduit to local authority and other organisations. We are proud to be part of that community and the association."

Nick Broom, Managing Director
(PVL UK Ltd)

"If Carlsberg did networking they would do it the BHBPA way. Each event is packed with great ideas, thought provoking presentations and fun. As a small business we feel supported and part of the community. We have built friendships and business relationships and there is always plenty of advice on hand to benefit us all so don’t hesitate to join whatever the nature of your business. "

Angela Gill, Managing Director
(Bio Productions Ltd)

"The BHBPA is a fantastic hub for our business community to get together and catch up, discuss important local issues and connect new and interesting enterprises."

Oliver Lashley , Director
(Pure Storm Digital Services )

"Regular, well organised events, excellent updates and information by email along with a warm welcome from the Chair and Coordinator are just some of the positives at BHBPA."

Mike Oliver, Owner
(Mike Oliver Associates)