Posted on 2nd February 2017
In 2016, amidst a flurry of celebrity deaths, the mortality rate in the UK increased by 5.4%, its highest rise for nearly 50 years. As a direct result,
“Deceased mail” rates are also on the rise
The number of pieces of direct mail sent to deceased people annually is set to cross the 200 million mark for the first time in 2017.
John Mitchison, head of preference services, compliance & legal at the Direct Marketing Association (DMA), says that marketers should be checking their customer database’s regularly to ensure they are up-to-date.
Direct mail ROI increases as unopened volumes fall
500 million more pieces of direct mail are being opened and read compared with 2013, equating to an additional £1.6bn being added to the channel’s ROI, according to new research.
Now is the best time to have your data analysed, purged and cleansed in order to take advantage of this uptick in ROI in direct mail campaigns.
Nova Direct offers a host of data management services, allowing you flexibility, while increasing opened mail and lowering waste. Nova offers a five stage Data Management course which starts with: Data Cleanse, Data Profiling, and Data Prospecting and ends with: Data Capture and Data Warehousing. You can also pick and choose a bespoke program that works for your business!
Enquire now to make your marketing vehicle more efficient and effective!
"Regular, well organised events, excellent updates and information by email along with a warm welcome from the Chair and Coordinator are just some of the positives at BHBPA."
"If Carlsberg did networking they would do it the BHBPA way. Each event is packed with great ideas, thought provoking presentations and fun. As a small business we feel supported and part of the community. We have built friendships and business relationships and there is always plenty of advice on hand to benefit us all so don’t hesitate to join whatever the nature of your business. "
"This association was started with a lot of effort from a few local businessmen and has proved to be a very powerful and useful tool for our business. The BHBPA has influence at the top level; when action is needed, the BHBPA gets it done. We are kept in touch with all that is happening on our doorstep and will often act because of what is published in the weekly emails / newsletters."
"The BHBPA is the most effective and dynamic business organisation I have ever worked with in over 30 years in Local Government. It has a very active and large membership whose points of view are taken seriously by all government structures. Peter Liddell does an excellent job in providing unique and enjoyable networking opportunities where members interact and discuss points of mutual interest. It provides a forum for businesses to discuss common issues, to share experiences and to play a powerful and meaningful role in the Burgess Hill community. The BHBPA provides important and credible support for all its members and ensures that their best interests are represented where necessary. "