Posted on 2nd February 2017
In 2016, amidst a flurry of celebrity deaths, the mortality rate in the UK increased by 5.4%, its highest rise for nearly 50 years. As a direct result,
“Deceased mail” rates are also on the rise
The number of pieces of direct mail sent to deceased people annually is set to cross the 200 million mark for the first time in 2017.
John Mitchison, head of preference services, compliance & legal at the Direct Marketing Association (DMA), says that marketers should be checking their customer database’s regularly to ensure they are up-to-date.
Direct mail ROI increases as unopened volumes fall
500 million more pieces of direct mail are being opened and read compared with 2013, equating to an additional £1.6bn being added to the channel’s ROI, according to new research.
Now is the best time to have your data analysed, purged and cleansed in order to take advantage of this uptick in ROI in direct mail campaigns.
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"Since joining BHBPA we have found it to be a dynamic and vibrant members’ organisation, with excellent, regular and informative meetings.
Peter Liddell does a first class job in ensuring that members’ interests are aired and addressed.
"“Sutton Winson have been members of the BHBPA for around 7 years. We have found it a great way to keep in touch with Burgess Hill businesses and to meet with likeminded people. It’s not just another “networking” group, as it tackles the real issues and gets things done”"
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