Posted on 4th February 2016
Apprentice helps local insurance broker get social
Like most teenagers, Liam Benson thought insurance was boring…until he landed a job at Bennett Christmas Group in Burgess Hill.
Now the 19-year-old apprentice is in the thick of developing and implementing the firm’s social media marketing campaign – and he’s loving every minute of it.
“Before I joined Bennett Christmas I didn’t have a clue what insurance brokers did, to be honest,” says Liam. “It’s something most young people know nothing about and the perception is it’s boring, so I was really surprised when I got here. It can be as exciting as you want to make it.”
Liam, who lives in Burgess Hill and is completing a Level 3 Diploma in Creative and Digital Marketing through the training organisation Creative Process, is responsible for implementing the Bennett Christmas’ digital strategy. His tweets, posts and blogs have thousands of followers and from speculating on how much it costs to insure the real Downton Abbey to whether intelligent kitchen appliances could be used to steal your car, broking and underwriting have proved anything but dull!
“Liam is the first apprentice the firm has hired,” said Bennett Christmas chief executive Mark Bennett, “but his enthusiasm and creativity have been tremendous.
“We knew social media was going to be crucial to the success of our new websites www.bennettchristmas.com and www.bc-uw.com when we launched them late last year. The sites are full of really relevant and up-to-date advice and information that we wanted to get out to customers and other brokers. Using Facebook, Twitter and LinkedIn was the best way of publicising this information but we are also using these networks to build relationships with clients – particularly the younger generation. That’s especially important for professional services firms like ours because people need to feel they know you and trust you, so they can turn to you when they need you.”
For Liam, who works closely with the firm’s marketing agency Creative Pod, it’s been an eye opening four months and he’s already been told a full-time job is waiting for him with Bennett Christmas when he finishes his course later this year.
“I can’t wait,” he says.
"Since joining BHBPA we have found it to be a dynamic and vibrant members’ organisation, with excellent, regular and informative meetings.
Peter Liddell does a first class job in ensuring that members’ interests are aired and addressed.
"I am delighted to have a long-standing relationship with the BHBPA. Since its foundation the Association has gone from strength to strength and there is no doubt that it has brought huge benefits to its members and the business community as a whole through the partnerships it has formed with the local authorities, Sussex Police and local organisations. It is paramount that Burgess Hill businesses have an effective collective voice."
"“I can’t speak highly enough of the BHBPA. As a small local business we feel very much part of a community and thoroughly enjoy the annual exhibition and meetings throughout the year. Over the years we have built fantastic working relationships with many BHBPA members and every meeting and event offers us opportunities to work with more. This is networking at its best! ” "
"This association was started with a lot of effort from a few local businessmen and has proved to be a very powerful and useful tool for our business. The BHBPA has influence at the top level; when action is needed, the BHBPA gets it done. We are kept in touch with all that is happening on our doorstep and will often act because of what is published in the weekly emails / newsletters."