Posted on 4th February 2016
Apprentice helps local insurance broker get social
Like most teenagers, Liam Benson thought insurance was boring…until he landed a job at Bennett Christmas Group in Burgess Hill.
Now the 19-year-old apprentice is in the thick of developing and implementing the firm’s social media marketing campaign – and he’s loving every minute of it.
“Before I joined Bennett Christmas I didn’t have a clue what insurance brokers did, to be honest,” says Liam. “It’s something most young people know nothing about and the perception is it’s boring, so I was really surprised when I got here. It can be as exciting as you want to make it.”
Liam, who lives in Burgess Hill and is completing a Level 3 Diploma in Creative and Digital Marketing through the training organisation Creative Process, is responsible for implementing the Bennett Christmas’ digital strategy. His tweets, posts and blogs have thousands of followers and from speculating on how much it costs to insure the real Downton Abbey to whether intelligent kitchen appliances could be used to steal your car, broking and underwriting have proved anything but dull!
“Liam is the first apprentice the firm has hired,” said Bennett Christmas chief executive Mark Bennett, “but his enthusiasm and creativity have been tremendous.
“We knew social media was going to be crucial to the success of our new websites www.bennettchristmas.com and www.bc-uw.com when we launched them late last year. The sites are full of really relevant and up-to-date advice and information that we wanted to get out to customers and other brokers. Using Facebook, Twitter and LinkedIn was the best way of publicising this information but we are also using these networks to build relationships with clients – particularly the younger generation. That’s especially important for professional services firms like ours because people need to feel they know you and trust you, so they can turn to you when they need you.”
For Liam, who works closely with the firm’s marketing agency Creative Pod, it’s been an eye opening four months and he’s already been told a full-time job is waiting for him with Bennett Christmas when he finishes his course later this year.
“I can’t wait,” he says.
"“Sutton Winson have been members of the BHBPA for around 7 years. We have found it a great way to keep in touch with Burgess Hill businesses and to meet with likeminded people. It’s not just another “networking” group, as it tackles the real issues and gets things done”"
""BHBPA is a really well organised and run group, great for networking and benefitting from knowledgeable local speakers with real business insight. Peter brings enthusiasm and humour which helps drive the association forward. I am glad to be part of it.""
"This association was started with a lot of effort from a few local businessmen and has proved to be a very powerful and useful tool for our business. The BHBPA has influence at the top level; when action is needed, the BHBPA gets it done. We are kept in touch with all that is happening on our doorstep and will often act because of what is published in the weekly emails / newsletters."
"As the local hospice for the area, it’s great that we receive so much support from the BHBPA. Last year the members raised an amazing £2150 through activities such as Bake Off and the BHBiz Awards. Each well planned members meeting enables good networking opportunities and speakers that are relevant to the present climate and local issues. We are proud to be members of BHBPA."