News: Copy Writing Course at Preview

Posted on 28th January 2016

What are the secrets to writing compelling, charming copy that search engine spiders love as much as your audience?

Writing enticing, attractive copy that hooks the reader in is only half the battle.

You also have to know which keywords to use and where they should be located on the page – all whilst retaining relevance and readability. Then there’s meta descriptions, tags and page layout to consider.

With so much to think about, perhaps you need some guidance to help you improve your online content.

Learn some SEO Copywriting tips and join us on this practical business booster on on 12th February. BOOK HERE.

Key content:

  • What makes ‘power-content’?
  • How people read online
  • How to write compelling titles, sub-titles, opening statements and copy
  • The role of SEO (Search Engine Optimisation)
  • How to write for search engines
  • Where to place the keywords
  • Why your meta descriptions are crucial
  • Structuring content for impact
  • Legibility and layout
Date: 12th February 2016
Time: 09:00 Breakfast and registration
09:10 Learning session – Copywriting for Search Engines and Online Media
11:00 Close
Price: £35.00 per person
Venue: The King’s Centre
Burgess Hill
West Sussex
RH15 9LR
 For more details visit www.preview.co.uk/training
or contact Wes on 01273 834434 or emailwes@preview.co.uk

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"The BHBPA is an energetic and vocal organisation that connects and empowers and informs the local business community acting as an effective conduit to local authority and other organisations. We are proud to be part of that community and the association."

Nick Broom, Managing Director
(PVL UK Ltd)

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Peter Hook, Manager
(Computer Systems Engineers)

"I am delighted to have a long-standing relationship with the BHBPA. Since its foundation the Association has gone from strength to strength and there is no doubt that it has brought huge benefits to its members and the business community as a whole through the partnerships it has formed with the local authorities, Sussex Police and local organisations. It is paramount that Burgess Hill businesses have an effective collective voice."

The Hon Nicholas Soames MP

"As MP for Mid Sussex I believe passionately in the importance of a vibrant local business community in order to create and sustain fantastic opportunities that enable people to meet their responsibilities, prosper and fulfil their potential. I am committed to collaborating with BHBPA and others to be an effective collective voice for Burgess Hill."

Mims Davies MP, Member of Parliament for Mid Sussex