News: Ridgeview Celebrates New Brand Direction

Posted on 31st May 2018

English sparkling wine industry leaders, Ridgeview launched their striking new branding at the Savoy Hotel last week.  The new labels are a bold move away from the previous classic and traditional packaging, to a contemporary, modern and proudly English design.  Ridgeview, who were one of the first wineries to be solely devoted to the production of English sparkling wine, have led the way for over 20 years in national and international development of the category.  The new look has a celebratory theme, inspired by founders Mike & Christine Roberts original ethos that ‘Life is for Celebrating’.

 

Ridgeview launched the range with colleagues and friends from the wine trade and media at the beautiful art deco Beaufort Bar in the Savoy.  The Savoy Hotel provided the perfect back drop for the launch, where Ridgeview is proudly served in one of London’s oldest and most famous restaurants, Simpson’s in the Strand.

 

Tamara Roberts (Chief Executive of Ridgeview) commented: “Our new-look is a deliberate move away from the more traditional sparkling wine design cues.  As a team we decided it was time to create a new path and celebrate the progressive and innovate nature of our dynamic industry in our branding.  We can now confidentially stand on our own two feet and tell the story of our part in the historical rise of English sparkling wine.  The design journey has been both exciting and challenging and we cannot thank enough the talented Brighton based designers at CookChick for delivering our vision.”

 

There is incredible detail and thought behind every element of the design.  The new logo highlights the inspiration behind Ridgeview’s name, the glorious view of the South Downs Ridge from the vineyard and tasting room.  The “R” wraps around the “V” in celebration of life, family and the beautiful location.

 

Ridgeview worked extremely closely with the brand specialists CookChick Design.

 

Co-Founder & Director Lee Cook: “Being the most respected English Sparkling wine brand we were honoured to be the chosen agency for this exciting project. The objective was very simple…’To create category leading packaging to match their industry leading and multi award winning wines’.  The statement from Ridgeview’s founder Mike Roberts “Life is for Celebrating” defined the pivotal centre of this project brief and one we were proud to have visually imbued in the big idea and the intricate details throughout the brand identity and packaging”.

 

All of Ridgeview’s sparkling wines are traditionally fermented in one of England’s only underground specialists wine cellars.  The colour palate in the neck label was inspired by the bottle caps that seal the wines whilst they are resting in the cellar.  The signature wine ‘Bloomsbury’ also contains the colours of a blue and green wrap, where the vineyard and the South Downs meet the blue skies.  The complex labels with rose gold detailing were printed by drinks label specialists Multi-Color.  Ridgeview’s strap ‘Life is for celebrating’ is continued with a message unwrapped in every carbon-reducing foil produced by Rankin and Sparflex.

 

Ridgeview was founded in 1995 by the Roberts family and are considered one of England’s finest and consistent English sparkling winemakers.  Ridgeview has revealed ambitious plans to double its output by 2020 assisted by building a new winery in 2018.  The proud winners of numerous international sparkling wine trophies, Ridgeview wines have been served at four Buckingham Palace State Banquets, the official sparkling wine of No. 10 Downing Street and now exported around the globe.

 

Media requests, images and interviews can be arranged with

Ridgeview Marketing and Communications Director: Mardi Roberts

mardi@ridgeview.co.uk 01444 242040 Mobile 07793443151

 

Back to News ›

Testimonials

"The BHBPA is an energetic and vocal organisation that connects and empowers and informs the local business community acting as an effective conduit to local authority and other organisations. We are proud to be part of that community and the association."

Nick Broom, Managing Director
(PVL UK Ltd)

"This association was started with a lot of effort from a few local businessmen and has proved to be a very powerful and useful tool for our business. The BHBPA has influence at the top level; when action is needed, the BHBPA gets it done. We are kept in touch with all that is happening on our doorstep and will often act because of what is published in the weekly emails / newsletters."

Steve Mooney
(Steven Mooney Machinery)

"“We have been members of BHBPA from its inception, and seen the organisation steadily grow and expand into the dynamic entity it is today, bringing positive benefits to all its members.""

Peter Hook, Manager
(Computer Systems Engineers)

"If Carlsberg did networking they would do it the BHBPA way. Each event is packed with great ideas, thought provoking presentations and fun. As a small business we feel supported and part of the community. We have built friendships and business relationships and there is always plenty of advice on hand to benefit us all so don’t hesitate to join whatever the nature of your business. "

Angela Gill, Managing Director
(Bio Productions Ltd)